brand positioning, comms strategy, creative direction, copywriting
I was Global Creative Director on The Glenlivet for the three+ years I worked at Publicis London, and wrote their ‘It all comes back to the original’ brand positioning. The film below was for the US market, and the one below that was originally produced for South Africa before being rolled out across the rest of the continent.
Concept, copywriting, art direction
I wrote the book on whisky. Well, I wrote this book anyway. It was produced to accompany The Glenlivet’s extremely limited edition 50 year-old whisky that retailed at an eye-watering $30,000.
