Concept, copywriting
When I wrote this, Tennent’s was outselling its five nearest competitors combined. It was a true fabric brand, and it was suggested that if you cut some Scotsmen or women they would bleed Tennent’s…
A few years ago, Tennent’s had the idea that introducing the Brazilian version of five-a-sides (Futsal) to Scotland would help improve our next generation of footballers. The idea was flawed but the intention was good and these TV spots raised smile or two along the way