Brand strategy, brand positioning, Comms strategy, Creative direction, copywriting

I led the team that won the pitch to become Scotmid’s first-ever appointed agency. The job was huge, and included the creation of brand strategies, brand positionings, brand guidelines, and comms strategies for each of their four brands (Scotmid Foods, Scotmid Funerals, The Kitchen at Scotmid, and Semi-Chem).

You can see some select pages from the master brand guidelines, some Scotmid Food retail advertising, and some Scotmid Funerals television advertising below.